The use of council houses shows us his identity , that the audience can relate to him, in terms of his experiences in life and where he is from. His music is primarily for boys who are in a similar fore ground as him. He is also trying to blend in with his surroundings becuase of where he was bought up.

Furthermore, 'wretchrospective' it conntes he is grown up and moved past through his experiences and past,looking towards the future. The strips behind him shows a life time line of what life was like through the past, he uses his art to move forward, although the ink is all over him is used to elavate him through his experiences and facing obstacles he overcomed through hardship. The bird is symbolic because it connotates freedom

, peace and hope.

The font illustrates the font is urban because of the composition which stands out. It is also unconventional, because of the capitol W and R. It develops our understanding, of how Wretch 32 is represented to suit his audience type,and his background as an artist and rapper.